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Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.
The WWETT Show's Exhibitor Success & ROI Center is a FREE, on-demand, 24/7 exhibiting knowledge resource for you and your entire staff. It will give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
As we get closer to WWETT Show 2018, new content will be introduced for exhibitors to that show. Until then, take advantage of these archive copies from our 2017 resources.
Originally presented Tuesday, October 18, 2016
Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right WWETT attendees.
Originally presented Wednesday, November 9, 2016
Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.